Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMNSM503A Introduction

    • SMMNSM503A - Welcome
  • 2

    Element 1. Niche Social Media Networks

    • 1.1 Niche Social Media Networks Overview

    • 1.2 WhatsApp

    • 1.3 Snapchat

    • 1.4 Vimeo

    • 1.5 Flickr

    • 1.6 Tumblr

    • 1.7 Reddit

    • 1.8 Medium

    • 1.9 WeChat

    • 1.10 Case Study Summary
  • 3

    Element 2. Niche Social Media Considerations

    • 2.1 Niche Social Media Marketing Opportunities

    • 2.2 Niche Social Media Marketing Constraints

    • 2.3 Niche Social Media Marketing Audit

  • 4

    Knowledge Test 3

    • Knowledge Test Instructions

    • Knowledge Test - Multiple Choice
  • 5

    Element 3. Niche social media marketing strategy and plan

    • 3.1.1 Developing the Niche Social Media Marketing Strategy

    • 3.1.2 Business and Marketing Objectives

    • 3.1.3 Development of Strategic Ideas

    • 3.1.4 ​Cross Promotion With Mainstream Social Media

    • 3.1.5 Niche Social Media Marketing Strategy

    • 3.2 Niche Social Media Marketing Budget Development
  • 6

    Assessment Activity 1 - Project 1

    • Assessment Activity 1 - Project 1

    • Assessment Activity 1 - Project 1 (Template)

    • Assessment Activity 1 - Submission
  • 7

    4. Implement Niche Social Media Marketing Strategy

    • 4.1 Niche Social Media Marketing Implementation Plan

    • 4.2.1 Succeeding on Whatsapp

    • 4.2.2 Succeeding on SnapChat

    • 4.2.3 Succeeding on Vine

    • 4.2.4 Succeeding on Vimeo

    • 4.2.5 Succeeding on Flickr

    • 4.2.6 Succeeding on Tumblr

    • 4.2.7 Succeeding on Reddit

    • 4.2.8 Succeeding on Medium

    • 4.2.9 Succeeding on WeChat

    • 4.3 Niche Social Media Marketing Measurement
  • 8

    Assessment Activity 2

    • Assessment Activity 2 - Project 2

    • Assessment Activity 2 - Submission
  • 9

    Knowledge Test 4

    • Knowledge Test Instructions

    • Knowledge Test 4