Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMMSM502A Introduction

    • SMMMSM502A - Introduction
  • 2

    Element 1. Mainstream and Social Media Networks

    • 1.1.1 Overview of Mainstream Social Media Networks

    • 1.1.2 Facebook

    • Facebook Blueprint and Insights

    • 1.1.3 Twitter

    • 1.1.4 LinkedIn

    • 1.1.5 Instagram

    • 1.1.6 Pinterest

    • 1.1.7 Google+

    • 1.1.8 YouTube

    • 1.1.9 Case Study Summary

    • 1.2.1 Mainstream Social Media Opportunities

    • 1.2.2 Mainstream Social Media Constraints

    • 1.2.3 Mainstream Social Media Global Trends

    • 1.3 Influencer Marketing

    • 1.4 Mainstream Social Media Marketing Audit
  • 3

    Element 2. Mainstream Social Media Marketing Considerations

    • 2.1 Social Media Network Suitability

    • 2.2 Social Media Management Platforms
  • 4

    Knowledge Test 1

    • Knowledge Test 1 - Student Instructions

    • Knowledge Test 1 - Multiple Choice
  • 5

    Element 3. Mainstream Social Media Marketing Strategy and plan

    • 3.1 Setting Key Performance Indicators (KPIs)

    • 3.2 Required Resources

    • 3.3.1 Developing a Mainstream Social Media Marketing Strategy

    • 3.3.2 Development of Strategic Ideas

    • 3.3.3 Define the Mainstream Social Media Marketing Strategy

    • 3.4 Mainstream Social Media Marketing Budget

    • 3.4.2 Learning Activity - Discussion
  • 6

    Element 4. Implement the Mainstream Social Media Marketing Strategy

    • 4.1 ​Mainstream Social Media Marketing Implementation Plan

    • 4.2 Facebook Implementation

    • 4.3 Twitter Implementation

    • 4.4 LinkedIn Implementation

    • 4.5 Instagram Implementation

    • 4.6 Pinterest Implementation

    • 4.7 Google+ Implementation

    • 4.8 YouTube Implementation

    • 4.9 Measuring Effectiveness
  • 7

    Knowledge Test 2

    • Knowledge Test 1 - Student Instructions

    • Knowledge Test 2 - Multiple Choice