Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    Element 1. Email Marketing

    • 1.1.1 Email Marketing Overview

    • 1.1.2 Resource - Ebook Introduction to Email Marketing

    • 1.2.1 Email Marketing Opportunities

    • 1.2.2 Email Marketing Constraints

    • 1.3.1 Email Marketing Audit
  • 2

    Assessment Activity 1 - Work Sample 1

    • Assessment Activity 1 - Work Sample 1 - Brief

    • Assessment Activity 1 - Template

    • Assessment Activity 1 - Submission
  • 3

    Element 2. Email Marketing Strategy and Plan

    • 2.1 Developing the Email Marketing Strategy

    • 2.2 Email Acquisition Strategy

    • 2.3 Email Marketing Management Platforms And Resources Required

    • 2.4 Email Marketing Budget
  • 4

    Assessment Activity 2 - Work Sample 2

    • Assessment Activity 2 - Template

    • Assessment Activity 2 - Submission
  • 5

    Knowledge Test 1

    • Knowledge Test Instructions

    • Knowledge Test 1 - Multiple Choice
  • 6

    3. Plan, Implement And Manage Email Marketing

    • 3.1 Email Marketing And Email Acquisition Implementation Plan

    • 3.2 Creating Email Campaign Content

    • 3.2.1 Email Campaign Content Examples

    • 3.3 Measuring Effectiveness and Reporting
  • 7

    Knowledge Test 2

    • Knowledge Test Instructions

    • Knowledge Test 2 - Multiple Choice
  • 8

    Assessment Activity 3 - Work Sample 3 - Brief

    • Assessment Activity 3 - Template

    • Assessment Activity 3 - Submission