Course Description

Blog and content marketing is the foundation of a social media marketing strategy. In this unit, students are provided a complete overview of digital marketing and content marketing, including insight into each of the mainstream and niche social media networks. From there, the key blog and content marketing opportunities are analysed in relation to a specific organisation. Student's then learn how to develop a blog and content marketing strategy, which includes conducting an organisation's marketing audit, developing the brand identity, analysing the target audience segments, developing a content strategy that will appeal directly to the target audience, managing the resources involved in the strategy. Once complete, student's will then learn how to launch the strategy into market utlising content marketing tools and management systems.

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMBCM501A Introduction

    • Welcome to the Diploma of Social Media Marketing

    • Learning Activity - Choose an Organisation
  • 2

    Element 1. Introduction to Blog and Content Marketing

    • 1.1.1 Digital Marketing Overview

    • 1.1.2 Reading - A Beginner's Guide to Digital Marketing

    • 1.1.3 The Difference Between Digital Marketing and Social Media Marketing

    • 1.1.4 Overview of the Social Media Networks

    • 1.1.5 References

    • 1.2.1 The Digital Marketing Landscape

    • 1.2.2 Marketing Opportunities

    • 1.2.3 Marketing Constraints

    • 1.2.4 Legal and Ethical Requirements

    • 1.3.1 Defining and Aligning Objectives

    • 1.3.2 Content Marketing Objectives and Strategic Ideas

    • 1.4.1 SWOT Analysis

    • 1.4.2 Content Marketing Audit

    • 1.4.3 SEO Audit
  • 3

    Element 2. Identify and select key content marketing and blog platform

    • Learning Activity - Social Media Marketing Resources

    • 2.1 What is Content Marketing?

    • 2.2 Blog and Blogging Platforms

    • 2.3 Blogging Plugins

    • 2.4 Social Media Network Selection

    • 2.5 Global Trends in Social Media
  • 4

    Knowledge Test 1

    • Knowledge Test 1 - Student Instructions

    • Knowledge Test 1 - Multiple Choice
  • 5

    Assessment Activity 1 - Work Sample 1

    • Assessment Activity 1 - Work Sample 1 - Brief

    • Assessment Activity 1 - Template

    • Assessment Activity 1 - Submission
  • 6

    Element 3. Develop a social media content marketing strategy and implementation plan

    • 3.1 Defining the Target Marketing

    • 3.2 ​Establishing a Brand Identity on Social Media

    • ​3.3 Brand Identity Brief and Canvas

    • 3.4 Setting Key Performance Indicators

    • 3.5 Measuring Search Engine Optimisation (SEO)

    • 3.6 Developing the Blog and Content Marketing Strategy

    • 3.7 Defining the Blog and Content Marketing Strategy

    • 3.8 Budget Development and Approval
  • 7

    Assessment Activity 2 - Project 1

    • Assessment Activity 2 - Brief

    • Assessment Activity 2 - Template

    • Assessment Activity 2 - Submission

  • 8

    Element 4. Implement and manage content marketing and blog strategy

    • 4.1 ​Developing Negotiation Skills

    • 4.2 Implementation Plan - Content Schedule

    • 4.3 Implementation Plan - Resources

    • 4.4 Audience Feedback Plan

    • 4.5 Creating Content

    • 4.6 Video Tools

    • 4.7 Blog and Content Marketing Scorecard

    • 4.8 Presenting the Results
  • 9

    Knowledge Test 2

    • Knowledge Test 2 - Intructions

    • Knowledge Test 2 - Multiple Choice
  • 10

    Assessment Activity 3 - Project 2

    • Assessment Activity 3 - Brief

    • Assessment Activity 3 - Template

    • Assessment Activity 3 - Submission
  • 11

    SMMBCM501A Conclusion

    • SMMBCM501A Summary

  • $4,100.00

    $4,100.0010118NAT Diploma of Social Media Marketing

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