Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMBCM501A Introduction

    • Welcome to The Diploma of Social Media Marketing

    • Course Overview
  • 2

    Chapter 1. Introduction to Blog and Content Marketing

    • 1.1 The Social Media Landscape

    • 1.2 Social Media Usage in Australia

    • 1.3 Overview of the Social Media Networks

    • 1.4 Social Media Marketing Resources
  • 3

    Chapter 2. Introduction to Digital & Social Media Marketing

    • 2.1 Introduction to Digital & Social Media Marketing

    • 2.2 Resource - Digital Marketing for Beginners

    • 2.3 Digital Marketing Channels

    • 2.4 What is Content Marketing

    • 2.5 The Content Marketing Process

    • 2.6 Content Marketing Opportunities

    • 2.7 Content Marketing Constraints

    • 2.8 Legal Requirements and Ethical Constaints

    • 2.9 Content Marketing Trends
  • 4

    Knowledge Test 1

    • Knowledge Test Instructions

    • Knowledge Test 1
  • 5

    Chapter 3. Develop a Content Marketing Strategy and Implementation Plan

    • 3.1 Introduction to Content Marketing Strategy

    • 3.2 Defining Objectives

    • 3.3 Completing a SWOT Analysis

    • 3.4 Conducting a Content & SEO Audit

    • 3.5 Developing Buyer Personas

    • 3.6 Generating Content Topics

    • 3.7 Defining the Content Strategy

    • 3.8 Developing a Content Editorial Calendar

    • 3.9 Implementing Your Plan

    • 3.10 Managing the Team

    • 3.11 Setting Key Performance Indicators

    • 3.12 Developing a Content Marketing Budget
  • 6

    Chapter 4. Creating Content

    • 4.1 Introduction to Content Creation

    • 4.2 Establishing Your Brand Identity

    • 4.3 Writing a Content Brief

    • 4.4 Sourcing and Hiring Resources

    • 4.5 Managing the Project

    • 4.6 Creating Great Content

    • 4.7 Optimising Content for SEO

    • 4.8 Reviewing & Approving the Content

    • 4.9 Publishing the Content

    • 4.10 Content Marketing Review
  • 7

    Assessment Task 1

    • Assessment Task 1 - Content Marketing Strategy & Implementation - Working Template with Instructions

    • Assessment Task 1 - Submission
  • 8

    Knowledge Test 2

    • Knowledge Test 2 Instructions

    • Knowledge Test 2
  • 9

    Assessment Task 2

    • Assessment Task 2 - Content Creation - Working Template with Instructions

    • Assessment Task 2 - Submission