Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMNSM503A Introduction

    • SMMNSM503A - Welcome
  • 2

    Chapter 1. Overview of Niche Social Media Networks

    • 3.1.1 Niche Social Media Networks Overview

    • 3.1.2 Snapchat Overview & Features

    • 3.1.3 WhatsApp Overview & Features

    • 3.1.4 Pinterest Overview & Features

    • 3.1.5 WeChat Overview & Features

    • 3.1.6 Messenger Overview & Features

  • 3

    Chapter 2. Niche Social Media Marketing Strategy

    • 3.2.1 Developing the Niche Social Media Marketing Strategy

    • 3.2.2 Conducting a Social Media Network Audit

    • 3.2.3 Selecting Your Social Media Networks

    • 3.2.4 ​Understanding The Different Content Categories

    • 3.2.5 Developing Your Social Media Marketing Strategy

    • 3.2.6 Integrating Influencer Marketing

    • 3.2.7 Setting Strategic KPIs

    • 3.2.8 Implementing Your Niche Network Strategy

    • 3.2.9 Creating A Budget For Niche Networks

    • 3.2.10 Developing Audience Feedback Procedures
  • 4

    Chapter 3. Niche Social Media Marketing Implementation

    • 3.3.1 Snapchat Organic Implementation

    • 3.3.2 Snapchat Paid Implementation

    • 3.3.3 WhatsApp Implementation

    • 3.3.4 Pinterest Organic Implementation

    • 3.3.5 Pinterest Paid Implementation

    • 3.3.6 WeChat Organic Implementation

    • 3.3.7 WeChat Paid Implementation

    • 3.3.8 Messenger Organic Opportunities

    • 3.3.9 Messenger Paid Opportunities

  • 5

    Chapter 4. Measuring Effectiveness on Niche Networks

    • 3.4.1 Measurement Tools For Niche Networks

    • 3.4.2 Niche Social Media Marketing Metrics

    • 3.4.3 Niche Social Media Marketing Scorecard

    • 3.4.4 Return On Investment Analysis

    • 3.4.5 Presenting To Stakeholders
  • 6

    Assessment Task 1

    • 502A & 503A Assessment Task 1 - Social Media Marketing Strategy & Implementation

    • Assessment Task 1 - Submission
  • 7

    Assessment Task 2

    • 502A & 503A Assessment Task 2 - Social Media Marketing Strategy & Implementation

    • Assessment Task 2 - Submission