Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMMSM502A Introduction

    • Welcome to Mainstream Social Media Networks
  • 2

    Chapter 1. Introduction to Mainstream Social Media Networks

    • 1.1 Introduction to Mainstream Social Media Networks

    • 1.2 Social Media Marketing Industry Report

    • 1.3 Facebook Overview & Features

    • 1.4 Facebook Blueprint

    • 1.5 Instagram Overview & Features

    • 1.6 LinkedIn Overview & Features

    • 1.7 Twitter Overview & Features

    • 1.8 YouTube Overview & Features
  • 3

    Chapter 2. Social Media Marketing Strategy

    • 2.1 Social Media Marketing Strategy

    • 2.2 Conducting A Social Media Network Audit

    • 2.3 Identifying Your Audience & Objectives

    • 2.4 Selecting Your Social Media Networks

    • 2.5 Understanding the Different Content Categories

    • 2.6 Developing Your Social Media Marketing Strategy

    • 2.7 Defining The Role Of Paid Adertising

    • 2.8 Integrating Influencer Marketing

    • 2.9 Setting Strategic KPIs

    • 2.10 Identifying Required Resources

    • 2.11 Developing an Implementation Plan

    • 2.12 Creating a Social Media Budget
  • 4

    Chapter 3. Organic and Paid Social Media Marketing Implementation

    • 3.1 Facebook Organic Implementation

    • 3.2 Facebook Paid Advertising

    • 3.3 Facebook Ad Platform Best Practice

    • 3.4 Instagram Organic Implementation

    • 3.5 Instagram Paid Advertising

    • 3.6 LinkedIn Organic Implementation

    • 3.7 LinkedIn Paid Advertising

    • 3.8 Twitter Organic Implementation

    • 3.9 Twitter Paid Advertising

    • 3.10 YouTube Organic Implementation

    • 3.11 YouTube Paid Advertising
  • 5

    Chapter 4. Social Media Marketing Measurement and Reporting

    • 4.1 Understanding Social Media Metrics

    • 4.2 Developing Performance Reports

    • 4.3 Tracking Expenses Against the Budget

    • 4.4 Measuring Effectiveness

    • 4.5 Utilising Social Media Management Tools
  • 6

    Knowledge Test 1

    • Knowledge Test Instructions

    • Knowledge Test 1
  • 7

    Knowledge Test 2

    • Knowledge Test Instructions