Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMEMS505A - Introduction

    • SMMEMS505A Introduction
  • 2

    Chapter 1 - Social Media Conversion & Email Marketing

    • 1.1 Review of the social media process

    • 1.2 Social media conversion

    • 1.3 Landing pages and retargeting

    • 1.4 Email acquisition and email marketing
  • 3

    Chapter 2 - Landing Pages

    • 2.1 Landing pages – An Introduction

    • 2.2 Benefits of landing pages

    • 2.3 Linking conversion to your objective

    • 2.4 Landing page builders

    • 2.5 Main elements of landing pages

    • 2.6 Measurement and A/B testing

    • 2.7 Case studies

    • 2.8 Landing page course
  • 4

    Chapter 3 - Retargeting

    • 3.1 Retargeting - an introduction

    • 3.2 Custom audiences

    • 3.3 How to set up cookies

    • 3.4 Regulations

    • 3.5 Retargeting strategy
  • 5

    Chapter 4 - Email marketing

    • 4.1 Email marketing - An Introduction

    • 4.2 Email features, opportunities and constraints

    • 4.3 Auditing past email activity

    • 4.4 Email acquisition

    • 4.5 Email marketing

    • 4.6 Platforms, resources and budgeting

    • 4.7 Implementation

    • 4.8 Measuring and reporting

    • 4.9 Case studies
  • 6

    Assessment Task 1

    • Assessment Task 1 - Project template

    • Assessment Task 1 - Submission
  • 7

    Assessment Task 2

    • Assessment Task 2 - Project template

    • Assessment Task 2 - Submission