Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    SMMBPB504A Introduction

    • SMMBPB504A Introduction
  • 2

    Chapter 1. Introduction to Personal Branding

    • 1.1 Introduction to Personal Branding

    • 1.2 ​Personal Brand Marketing Opportunities on Social Media

    • 1.3 ​Personal Brand Marketing Constraints on Social Media

    • 1.4 A Brand Called You - Activity

    • 1.5 Social Media Networks Assessment for Personal Branding

    • 1.6 Personal Brand Marketing Audit​
  • 3

    Chapter 2. Personal Brand Social Media Strategy

    • 2.1 Developing the Personal Brand Identity

    • 2.2 Personal Brand Identity Summary

    • 2.3 ​Identify Your Content Development Strength

    • 2.4 Personal Brand Marketing Essentials

    • 2.5 Personal Brand Strategy

    • 2.6 ​Personal Brand Strategic Initiatives

    • 2.7 Personal Brand Marketing Resources

    • 2.8 Personal Brand Marketing Budget
  • 4

    Assessment Task 1 - Project 1

    • Assessment Task 1 - Template

    • Assessment Task 1 - Submission
  • 5

    Chapter 3. Implement Personal Brand Marketing

    • 3.1 Personal Brand Marketing Schedule

    • 3.2 Personal Brand Marketing Implementation Plan

    • 3.3 Creating Content

    • 3.4 Personal Brand Case Studies

    • 3.5 Measuring Effectiveness
  • 6

    Assessment Task 2

    • Assessment Task 2 - Template

    • Assessment Task 2 - Submission