Course Description

Social Media Guru

Renee Dembowski

For the uninitiated or already over stretched business owner, the adoption of social media as a serious marketing tool is confronting and stressful. Finding the time to learn about each platform, how they operate and how to effectively target the desired audience is a challenge and results in many business owners relegating the task into the too hard basket. Renee works with her clients to identify their target audience and then creates a social media campaign utilising the platforms most attractive to, and most used by, that demographic. For each business, the best mix of social media platforms will depend on the products and services being marketed, as well as the way that the targeted demographic interacts with social media. Renee now shares her knowledge and success in delivering the Diploma of Social Media Marketing qualification

Course curriculum

  • 1

    Introduction

    • Establish and Adjust the Marketing Mix
  • 2

    Element 1: Evaluate Each Component of Marketing Mix

    • Evaluate Each Component of Marketing Mix Overview

    • Key Characteristics and Significance of Products & Services

    • 1.3 Effect of Pricing Policies & Variables on Demand

    • 1.4 Importance of Promotional Methods in Marketing

    • 1.5 Personalise Messages Throughout the Buying Process

    • Importance of Channels of Distribution & Significance in Relation to Marketing

    • Importance and Significance of Customer Service Provision in Marketing

    • Identify Potential Customer Base and Key Pressure Points for Success

    • Analyse, Test and Establish the Effect of the Components of Marketing Mix

    • Summary - Key Points
  • 3

    Knowledge Test 1

    • Knowledge Test Instructions
  • 4

    Determine Marketing Mix for Specific Markets

    • Identify & Assess the impact of Environmental Factors on Marketing Mix

    • Identify Consumer Priorities, Needs and Preferences that Affect the Marketing Mix

    • Evaluate 4Ps against Marketing Objectives, Target Market Characteristics and Desired Positioning

    • Select Marketing Mix that Best Satisfies Target Market and Meets Marketing Objectives

    • Ensure Marketing Mix Decision Meets Organisational, Strategic and Operational Marketing Objectives
  • 5

    Knowledge Test 2

    • Knowledge Test Instructions
  • 6

    Monitor and Adjust Marketing Mix

    • Monitor Marketing Mix against Marketing Performance and Isolate Components for Testing

    • Evaluate Implications of Altering One or More Components of Marketing Mix in Relation to Market Factors and Consumer Response
  • 7

    Knowledge Test 3

    • Knowledge Test Instructions